Author: Ashlee

May 10, 2021
Management of Teams: Social loafing/social striving

Fundamentally we all suspect that it is better to work alone than to work in a group. No matter how much we like our co-workers, we often feel that there are significant disadvantages to being constantly required to work with others (emotional and social load, peacekeeping and getting along, dividing responsibilities, relying on others, accepting […]

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February 18, 2021
Facebook News Ban, why Owning your content is so important

If you are anything like us, you probably woke up this morning to find your usual coffee browsing routine altered by a complete absence of posts from your favorite news sites on Facebook. You may have read about the Government spat with google over paid news content, this is part of that bill. While Google […]

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February 9, 2021
How to accept Bitcoin and other Crypto with eCommerce & WordPress?

If you have seen the news recently you are probably aware of the huge interest in cryptocurrencies like Bitcoin, Ethereum and even Dogecoin. Much of the recent cryptocurrency Bull Market can be directly related to the online antics of Elon Musk who has been dropping hints for months in regards to Bitcoin and Dogecoin in […]

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December 3, 2020
6 Last Minute Holiday Email Campaign Ideas to Boost Sales

We are now on the home stretch towards Christmas, and for retailers there is still time to boost sales. Now that Black Friday and Cyber Monday are over, you may be looking for inspiration for campaigns that will speak to the consumers current mindset. It’s time to switch your focus, brush up on your messaging and put yourself in your customers shoes to get some ideas flowing. We’ve curated a selection of examples to get you started.

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November 3, 2020
The 5 Key Economic Influences on your Business Due to Coronavirus

Coronavirus, or COVID-19, has thrown many challenges and headwinds to the broader economic community in 2020 and these effects will continue to be felt for some time to come. Small to medium-sized enterprises have, in particular, faced significant challenges and ripple effects during this time. We have chosen to cover five of the most prominent […]

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October 26, 2020
CONTENT MARKETING: 7 Tips for Beginners

This article is designed to assist small businesses in creating engaging content that resonates with their target audience. The focus of content marketing should be on providing value to your target audience. By creating valuable content in forms of blogs, articles, educational or informative videos, and ensuring it reaches the right people, you will enhance […]

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October 19, 2020
Website Template vs Custom Design: Who to Choose?

These days, a lot of design and SEO agencies use templates in order to get their client sites up and running faster. Whilst this does save time and money, as well as having a faster turn around time, it ultimately benefits an agency a lot more than a client. This is due to a number […]

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August 18, 2020
I don’t want people to panic, but…

There has been some conjecture in the Australian media about the current COVID 19 pandemic. The uncertainty created by the COVID 19 crisis has heavily impacted consumer sentiment and behaviour on many fronts. On the one hand, people who felt threatened by the virus, in its early stages, unleashed a buying frenzy of toilet paper despite authorities telling people to remain calm.

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August 9, 2020
Optimise customer experiences through strategic on-site merchandising

How you merchandise your product on your website will impact a customer’s experience, and therefore your bottom line. In our current world, consumers want to find what they are looking for fast, and with minimal disruption along the way. So whether they have arrived at your site through inspirational content on social channels, paid search, […]

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July 29, 2020
What size should my Facebook photos be?

We get it - trying to get the correct sized photos for social media can be a giant pain. Between Facebook, Instagram and Twitter there are enough issues, then add in all the other popular platforms like Pinterest and LinkedIn and it becomes an overwhelming task that many can’t be bothered tackling.

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