On a basic level, Onsite SEO involves the practice of optimizing every element of a website in order to improve search engine rankings, visibility and creating a rich user experience. This involves enhancing not only the content of a website, but also its source code, schema and performance.
As you may of heard, content is king but real world Informative structure should always be created with the user in mind. EnvisionWorks focus on human readable content designed not just to rank, but educate and inform without the need to exploit search rankings. Each algorithm update Google invokes is designed with the user in mind, dodgy seo practices may work short term but proper SEO takes effort. The long term advantages of doing it right first time is what will make you the authority in your industry.
Before you signup to a web marketing agency, run their own website through a performance checking service like Gtmetrix. Despite what you may be told, speed and optimisation really matters, especially for people on mobile devices and using Australia's sometimes subpar internet infrastructure. A slow performing website not only provides a bad user experience, it can also affect your bounce rate which is a ranking factor, and it can become a major problem when combined with other SEO metrics. Regardless of search engine rankings, a slow website will lose you valuable customers.
Many factors can influence website performance and here at EnvisionWorks, one of our goals is to make your website fly, whether it be on demand image or code compression, or just making sure your website is up to date.
Schema and Markup
When it comes to content and serving this to your customers, context is also very important. The structure of a website is crucial when it comes to highlighting to the search engines your intent which is why EnvisionWorks employ the latest in schema and code structure. In the case of the new speakable schema, people can find your business just by saying something like "Hey Google, find a physio in my area!"